Contract Number: CNR01489

Contract Date: 09/01/2019 – 08/31/2024

Agreement: Competitive

Renewals: 1 5-year renewal remaining

eProcurement: N/A

RFP Number & Name: 683482 / Branding, Campus Crisis Assessment and Management

Legend Labs

The Legend Labs contract offers branding consulting and campus crisis management that stems from their experience working with educational institutions, from full university health systems to individual athletic departments. E&I members can differentiate themselves from peer schools and protect their reputation by developing crisis response processes based on risk assessment.

Legend Labs provides brand and communications consulting services to help organizations grow and protect their brands in the digital age. Legend Labs works with E&I members to develop project plans that best suit each individual member's specific needs and goals. Their understanding of the brand and reputation challenges faced by education today make Legend Labs a trusted, highly collaborative, and cost-effective partner for brand development, organizational optimization, and crisis and issues management.

Contract Highlights

Brand positioning/messaging strategy, identity, and creative development
Quantitative research
Organizational assessment of communications and marketing functions
Digital listening command center buildout
Measurement strategy
Analysis and reporting, as well as hiring, training, and integration of analyst(s)
Vulnerability analysis
Crisis playbook development and communications platform
Crisis simulations and tabletop exercises
In-crisis communications support

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Legend Labs

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